“We know sustainability absolutely resonates with consumers,” said Classi-Zummo, referring to both the men’s and women’s markets. “And, I can tell you, quality plays a huge role in sustainability. We asked consumers, when you think of sustainable apparel, what is the number-one thing you associate it with, and the answer was quality, long-lasting. It’s that whole idea of people spending more on their swimsuits, investing in their swimsuits, also has an association with sustainability.”
Aerie, Tabacaru, Indigo Wild, Swiminista, Deta Knits, Pau Román and Whimsy and Row are just some of the women’s brands that offer swimwear made from recycled and eco-friendly fabrics."
Eco Couple Blog
"We are so thrilled to introduce you to this brand…. Hawaii’s first biodegradable swimsuit brand. Yes, you heard right! A swimsuit that biodegrades in the landfill to 0 when you discard it. That is truly zero waste. Thank you for introducing the world to this amazing fabric with such style and elegance! Actually there are less than a handful of brands using this incredible fabric in the USA today. We are so thrilled to be some of the first to experiment with this fabric. It is beyond soft and fairs really well in the water. I surfed in both of the suits and it felt great! We met Shelby (founder) through social media pretty recently and are so impressed with this hard working Mama’s repertoire. Hand dyed unique pieces, made right here on Maui… we look forward to watching this brand sky rocket into the world and hope to be collaborating with her for years to come. I have little more to say other than these pictures speak for themselves. Absolutely LOVE Indigo Wild and I am sure YOU will too!"
"The stretchy synthetic fabric used to make a lot of swimwear will linger in landfills for decades after that bikini has had its day in the sun. The biodegradable suits from Hawaii’s Indigo Wild, on the other hand, will decompose, the company says, less than five years after hitting the landfill. That doesn’t mean the line’s tops, bottoms, and one-pieces will wear out earlier than other clothes in your closet—only that the materials are organic (hemp, bamboo, and so on) rather than cooked up in a chemistry lab. Swimwear (starting at $65) is dyed by hand to get the right boho-surfer-islander look."
The Kylie Show
"In this episode I interview Shelby from Indigo Wild, Hawaii's first and only biodegradable swimwear and sustainable clothing line. Shelby tells us about her love for Hawaii, we talk everything from sustainability choices, homeschooling, how you can do your part to help the ocean and so much more. This is not an episode to be missed."
"Indigo Wild is truly working towards changing the fashion industry by showing that we don’t need to use harmful materials to create good clothing. They use biodegradable fabrics that break down in only 3-5 years, a process that according to the brand can take up to 200 years for most textiles used in the industry."
THE EZ MAGAZINE
"Indigo Wild is BioDegradable. This unique, very soft, textile fabric will Bio degrade in any land fill within 3-5 years. This makes their product revolutionary within the fashion industry. Most textiles such as Spandex, polyester, and nylon are currently found in 90% of clothing worn today. They take 40-200 years to properly decompose while also leaving behind harmful toxins and chemicals used to create the synthetic textiles."
"Indigo Wild Clothing creates biodegradable beachwear that decomposes in less than five years, which is better than most, which can take up to 200 years."
The Circle Fashion Magazine
"Hawaii's first and only plastic free swimwear brand, Indigo Wild Clothing offers a range of biodegradable and hand dyed pieces. This unique textile fabric is no different in appearance and endurance from any other garment, but, once discarded, it will only take between 3 to 5 years to decompose (compared to 40 to 200 years of a normal piece of clothing)."